ICANN Starts Accepting Applications For gTLDs

ICANN began accepting applications for the new generic top-level domains (gtLDs) today. Applicants are directed to use the TLD Application System (TAS) to submit their application.

With the TAS, applicants will have to answer 50 questions, as detailed in the Applicant Guidebook. ICANN posted some important info for applicants today, regarding updates to the guidebook and financial assistance for qualifying applicants:

An updated version of the Applicant Guidebook was posted with the opening of the application window. The updated version incorporates clarifications made through responses previously published by the gTLD customer service center. Main points of clarification are on topics such as batching, background screening, the applicant support program, Continued Operations Instrument, GAC advice processes, and the registry code of conduct. Additional information and answers to previously asked questions can be found in the Program’s Supplemental Notes. These materials are not intended to introduce new requirements or criteria. Links to both the Applicant Guidebook and the Supplemental Notes can be found at the ICANN New gTLD page.

Also available now are changes to the Applicant Support Program: limited financial assistance is offered to qualifying applicants. Through this program, applicants, especially from developing economies, have access to financial assistance in the form of an evaluation fee reduction and other in-kind or community pro bono services. The financial assistance element of the program will allow a limited number of qualifying applicants to pay a US $47,000 evaluation fee instead of the full USD $185,000. This fee reduction has been made possible because ICANN’s Board of Directors has dedicated USD $2,000,000 to the program. This is a seed fund to which other organizations can donate. In response to public comment, the draft program has been updated to increase availability of refunds, make the program available to certain trademark owners, and broaden the scope for those seeking to serve the public interest.

The necessary links can be found at ICANN’s New gTLD page

. The last day to register with the TAS is March 29. April 12 will be the final day ICANN will accept applications.

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Google Adwords

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Online Trouble Shooters 8th Anniversary

September 22, 2011

Online Trouble Shooters celebrated its 8th Anniversary !!!

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Go Dynamic! …with Google Adwords Dynamic Keyword Insertion

As I continue to experiment with new affiliate PPC campaigns, I’ve been venturing into new techniques I previously had not tried. One of those techniques is using “Dynamic Keyword Insertion” (also known as DKI) with Adwords. DKI allows you to have specific keywords in your advertising campaign displayed automatically within your text ads. Here is how to do it…

Using Dynamic Keyword Insertion Within Your Adwords Text Ads:

In this example, lets say you want to target “Dog Training” keywords.

If you were targeting the keyword “Train Dog” in Google Adwords, you text Ad might look something like this:

How To Train A Dog
40,000+ Copies Sold. Train Dog
With Immediate Results, Guaranteed!
AffiliateOffer123.com

You are probably going to want to expand your campaign from broad keywords to more specific highly targeted keywords as well (such as breeds of dogs).

For example, “Train Beagle” Train Collie” “Train Bulldog”

Instead of setting up a separate Adword’s Adgroup with a different Text Ad for each keyword you can consider using Dynamic Keyword Insertion. In this example, here is how you would do this:

1. Setup Adgroup named “Train Dog”

2. Add keywords (preferably using exact and phrase match).
[Train Beagle]
[Train Collie]
[Train Bulldog]
“Train Beagle”
“Train Collie”
“Train Bulldog”
ect…you would continue this with all dog breed names.

3. Create the Text Ad in the following format:

{KeyWord:How To Train Your Dog}
40,000+ Copies Sold. How to Train
With Immediate Results, Guaranteed!
AffiliateOffer123.com/{KeyWord:Train-Dog}

Now when someone searches for “Train Beagle” your ad will appear like this (automatically!):

Train Beagle
40,000+ Copies Sold. How to Train
With Immediate Results, Guaranteed!
AffiliateOffer123.com/Train+Beagle

How Does It Work?

The syntax for Google AdWords Dynamic Keyword Insertion is {keyword: } but you will also need to add some default text after “KeyWord:” and within brackets.

The text placed after the colon is the default text which is displayed in the case that your keyword phrase is too long to be dynamically inserted into the ad.

The syntax code also allows for automatic capitalization changes:

> If you want to use all lower case use: {keyword:Default Text}
> If you want to use all UPPER CASE use: {KEYWORD:Default Text}
> If you want the First Letter Of Each Word all caps use: 
{KeyWord:Default Text}
> If you want the First letter of first word caps use: {Keyword:Default Text}
> If you want the FIRST word all caps and everything else lower case use:{KEYword:Default Text}
> If you want the FIRST Word All Caps And The First Letter of other words all upper case use: {KEYWord:Default Text}

In part 2 of “Go Dynamic” I’ll explain how to use Adwords Dynamic Keyword Insertion on your landing page.

To Your Success!

 

In case you are looking for some google adwords coupons then right to me at technical_2003@yahoo.com  can try some for you!

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Organic Search Engine Optimization: 20 Tips to Increase traffic

organic search engine optimization isn’t really one activity; in reality it is a series of actions you can take to make your site more visible and important to Google. SEO isn’t the only way to increase traffic though; less technically minded folk can make up the numbers by networking and providing high quality content. Let’s take a look at twenty ways to increase your  traffic using organic search engine optimization and more.

 

1.    Include your favorite keywords in the titles of your pages and articles.

2.    Buy a domain that includes your favorite keyword.

3.    Update your content constantly to keep people coming back.

4.    Include RSS feeds and social media integration in your website.

5.    Contribute to other popular websites in exchange for a link or a reference.

6.    Get your name out there by taking part in forum discussions and answering questions on Yahoo Answers.

7.    Keep an eye on and write about current events in your industry, especially involving celebrities.

8.    Dispense your products and services to other sites in exchange for a review.

9.    Review other peoples’ products on your site in exchange for a link.

10.  Submit your articles to bookmarking sites and article sites.

11. Why not post info about your site on Craigslist?

12. Make an extra effort to give your articles catchy titles, they make a big difference.

13. Submit your site to popular directories.

14. Open accounts with EBay and Amazon. Post reviews and get into discussions.

15. Create smaller sites to support your principal site.

16. Sell links from your smaller sites in exchange for links to your principal site.

17. Start conversations on Social Media sites to draw traffic to your page.

18. Limited time only promotions and competitions are good for creating a buzz around your site.

19. Give away any freebies you can afford to.

20. Give people a reason to ‘like’ your social media page, freebies and promotions do the trick.

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